The new name of PUŁAWY
Following the process of consolidation of the biggest Polish chemical companies, a change has been made in the statute of ZA “PUŁAWY”. It concerns the name of the company, which shall now function under the brand ‘Grupa Azoty Zakłady Azotowe “PUŁAWY” S.A.’, or Grupa Azoty “PUŁAWY”.
Entering a new family
As a result of the merger of “PUŁAWY” and Azoty Tarnów, a new entity was created, capable to compete on the international chemicals market even better. It was decided to adopt uniform names of companies so as to facilitate the acquisition of new shareholders and partners. In front of the former name, “PUŁAWY”, a prefix referring to Azoty Group was added. The rest remains unchanged.
A new and strong brand
An important consideration in taking this decision was the issue of future advertising campaigns of the Group. A common element of the name, which is also a name of the whole Group, constitutes a brand easily associated with the profile of the entities forming Azoty. Unification of the name is essential in the process of creating the identity of the Group.