A look at AdBlue market

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AdBlue® market is constantly growing due to the rising number of vehicles which fulfill Euro 5 exhaust emission norms. Such vehicles are replacing models which followed previous norms, Euro 3 and Euro 4. Sales data confirm that there is a growing trend in consumption, not only because truck fleet is expanding, but also because other segments (agricultural and construction equipment, ships, passenger cars) are entering the market.

Technological changes influencing the market

Truck manufacturers have remained faithful to SCR technology, which is appropriate also in the context of the even more strict Euro 6 norm, due to come into force in 2014. Following this trend, such producers as Setra, Volkswagen, Mercedes, Renault, Volvo and John Deere continue to launch new models of vehicles that are quipped with engines which conform to Euro 6 norm.

The area of AdBlue® distribution and availability in Europe is also constantly increasing. In July 2013 it was possible to purchase the product at 5.1 thousand stations, including 120 in Poland!

Legislative incentives to take care of the environment

Numerous countries motivate fleet owners to make use of this form of emissions reduction. In October 2013 a new system called Ecotaxe was launched in France. It concerns all vehicles with gross vehicle weight rating over 3.5 tonnes. Buses and coaches will be exempt from the new tax. The value of the toll will depend on the number of car axles, GVWR and exhaust emission rating. Vehicles compliant with Euro 6 norm will pay 15% less, while those which pollute the most will pay 20% more than the standard rate. The tax will cost 0.08 – 0.14 EUR/km.

Articles prepares by Strategy and Development Team of Grupa Azoty “PUŁAWY”, headed by Andrzej Górecki.

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