India bets on educating farmers

| Foreign Markets |

The Hindu, one of Indian newspapers with the highest circulation, features “Farmers Note Book”, a column about agricultural issues. 180 texts from this section have recently been published in a book form, whose title is Impact of The Hindu’s Farmers Note Book on Technology Literacy of Farmers.

Indian people read newspapers

With 2.2 million readership, The Hindu is the third most popular English language daily published in India. Therefore, the decision to gather articles published by the paper in the last 6 years has been widely acclaimed. Two organizations working for the development of agriculture are responsible for this publication. The book is expected to have wide reach thanks to translations into Telugu (c. 70 million speakers), Tamil (c. 65 million speakers), Kannada (c. 35 million speakers), Marathi (c. 70 million speakers) and of course Hindi (c. 180 million speakers).

Knowledge in demand

“Farmers Note Book” includes articles about innovation in agriculture, with case studies and examples of good practice in farming. Another focus is on joint farm management, which proves very effective in the Indian countryside, provided that there is a strong local community leader and efficient division of tasks between particular farms.

Vast market

The population of India exceeds one billion people, and agriculture forms the foundation of the national economy. Consequently, such initiatives as the publication of Impact of The Hindu’s Farmers Note Book on Technology Literacy of Farmers benefit both the development of agriculture and the country as a whole. Nearly a half of the Indian workforce in employed in this sector, so support for farmers, including education, is a key task for the government and NGO’s.